Some may say that there are 3 main strategies both applicable to life and to business: Service, Price and Innovation. Price? What are we, aiming for free stuff? Well yeah, but then again that wouldn’t work out in the long run for the offerer. Service? We are most definitely not satisfied at all if service, at least in its most minimal expression, is offered to us. We don’t like anything without a service. It would be mediocre. It’s like that 3 sec rule on internet: If a webpage takes longer than 3 sec to load, you click on something else. No Patience!
Then, those two strategies go down the drain. What’s left? Innovation. But what about it? I mean what use could I possibly have on this type of shoe? –> http://honestinfomercialreviews.com/wp-content/uploads/2009/05/shoe_umbrella.jpg Absolutely nothing! (Unless of course I want to crash a Halloween Party) Innovation has to be coherent and useful, if not, it’s only an obstacle.
Just like this webpage http://www.hemmy.net/2006/04/27/useless-japanese-inventions/ despite the uselessness of its products… it’s actually done on purpose. A motion for good humor and entertainment. But other than that, the right, coherent, useful innovation has given way to things unimaginable even 10 years ago. Who would have thought about social media? Instant news delivery? You life in a 3 inch long machine (EG; iPhone)
There’s a purpose for innovation, an advantage, use it 🙂