Have you ever felt so excited with an idea? It just won’t leave your mind. You keep pumping more and more ideas into the same idea. Eventually you end up with this big snow ball with no room to put it in. In other words, you are all over the place and you end up doing nothing about this amazing idea you started out with in the first place.
There’s a reason why all of us end up specializing in what we do best. We work or study on what we like, what we can do or think of best. If you don’t like numbers, you wouldn’t go anywhere near a mathematics major. Same thing applies in everyday life, but for now I’m referring to ideas.
Great businesses start with great ideas. Take Microsoft for example (http://channel9.msdn.com/shows/History/The-History-of-Microsoft-The-Jeff-Raikes-Story-Part-One/) or Facebook (they even have a film coming out). Start simple and then build on it bit by bit. If we end up building an imaginary empire, we’ll end up with a piece of hay stack in our hands.
Having a baseline and then building on it would eventually (if you are persistent enough) will give you your dream come true. The same principle is used in marketing and segmentation. If we sold our products or services to everyone in the planet, there’s no way you can satisfy over 6 billion different personal tastes. No profit, no success. (See segmentation on http://www.businessplans.org/segment.html )
Focus and succeed! 🙂