It wasn’t long ago when I read Daniel Pink’s “A Whole New Mind” and I even commented about it right here on this blog (you can scroll down and check it out if you like). The general message given by the book has sticked with me ever since. “A Whole New Mind” tries to reconcile the creativity part of the brain with the more rational one. If any one individual in the world could master both sides, wouldn’t that person be the king/queen of the world?
I just remembered it because as I was watching this capsule –> http://the99percent.com/videos/6938/john-maeda-looking-for-superman I recalled how in one of the book’s chapters, Pink recommends, (in fact almost invites you) to instead of applying for an MBA, to do so for an MFA (Master in Fine Arts). It all goes on the same like of thinking; if you are a business major or some sort (like my marketing major) you should compliment it with your creative side of things.
Now, going back to the capsule I just mentioned, “Superman” as it is entitled and presented by John Maeda, “Creative” sounds as a taboo. In general, people immediately think “NO MONEY”. Maeda himself recognizes this taboo. He shares Pink’s concept as to recommend creative minds (creative majors for that matter) to study graduate degrees or at least courses on finances and such.
Can we see now how borders between both worlds are fading? Borders that shouldn’t have been there in the first place. As far as marketing goes, in my opinion, could be a hybrid of both worlds, of both lineages. Marketing most definitely is a strategy, a connection between companies and customers, but being creative about it at the same time. Branding would be an excellent example as an area in marketing.
Let’s feel and witness the thrill of where this mixture can take us.