In several conferences now, tweets, notes, you name it I’ve heard over and over how the best way to capture an audience’s attention is through a video presentation. Not only have I heard or read about it, but I’ve also lived it by being part of the audience and using them as visual aids myself when it’s my turn to present.
Of course, it doesn’t have to be an hour long epic movie to proof your point. For example, average TED talks have a maximum 20 minute span. Some even last 3 minutes, just like a rocket pitch would do. Big brands have taken this into consideration, and viewing that max 20 min span as a target for their own film exposure.
It goes across a vast variety of products and services. Take Absolut Vodka and their “I’m Here” love story by Spike Jonze (http://www.imheremovie.com/) It has apparently nothing to do with the drink, but it offers a holistic, complementary experience to the consumer. Abercrombie & Fitch tries out a bolder edge to their films, but they include them as well in their website http://www.abercrombie.com/webapp/wcs/stores/servlet/HomePage?langId=-1&storeId=11203&catalogId=10901
The list goes on to include Ray Ban, Nokia, Apple (along with Apple trailers from new released or to-be released films). It’s just one more very important ingredient to the interactivity concept. Even though videos may seem to present unalterable information by the user, it tells a story. Like I’ve noted in other posts, story telling has become a big part of not only our lives, but how we live the products, services and everything we would like to include in our daily lifestyles.