Just this morning I paid a visit to a bank I’m not a member of. Reason? Business. But before the meeting even began, I had a flashback triggered by what my sense of smell captured: Coffee. It automatically transported me to when I was a young girl being brought along to the bank. Very few banks in Mexico have this coffee filled environment. In fact, this particular one is the first I’ve seen in this country to provide the service.
I mean back in the day when I visited the US more frequently than I was actually living in Mexico, one of my day’s highlights was to be brought along to the bank and smell the freshly brewed coffee. Talk about a holistic customer service: I even had nostalgic memories brought to life. It made me even hesitate on whether I should switch banks just because of the feeling.
I had barely been 5 minutes in the place when just because of the simple smell in the air, I was hesitating on whether to switch banks or not. Now that is Aromarketing 🙂