After years of the traditional Football match, on this 2011’s Pittsburgh vs Green Bay occasion (no worries, no spoiler alert here just in case you missed it) as a faithful marketer one of the pluses in the most watched event around the world is half time.
The strongest time for traditional media with the most viewers and exposure in the shortest time, has become a timeless classic to be enjoyed and looked forward to. The usual suspects appeared: Coca-Cola, Pepsi, Bud Light, a few movie trailers and Career Builder.
The competition for originality and the most talented stand-up comedian among commercials was on. But personally, I believe that the one brand that managed to blow all of that away and take true pride in the making was Chrysler. By admitting the rough times and embracing, nay, putting up in a pedestal the city of its origins, Chrysler managed to win my heart over. Even placed itself way above Audi, BMW & Mercedes Benz with their flawless, luxurious models.
Now, for the bad part, there were some confusing examples that just overdid and lost themselves in the search for originality. For example, the New E-Trade baby. It wasn’t funny, it wasn’t serious and it didn’t leave a clear message to the audience. Then what did they manage? At least they left their name out there… although people aren’t sure on what to do with it or about it.
Big wins and some fails as the winded down to go back to the event of the year. Most certainly, a half time that will remain. Well Steelers and Packers, hope you enjoyed the game and hey… Congrats! Here’s the link so you can watch the commercials just in case you went out for a quick beer run. http://www.sopitas.com/site/100489-comerciales-super-bowl-xlv/ Enjoy!