Although it’s the same city hosting the event, I’m not talking about New York’s world wide famous fashion week. I’m talking about New York’s Social Media week. Although the first is still legendary, glamorous and yes, many a time I’ve wished to be there, it’s also mind tickling to think of this event.
Social Media week is sort of a seven day convention where companies and speakers from all over the world are present to talk about or show what’s new on Mobile marketing, Social Media, Digital gadgets and what not’s. This particular year PepsiCo is launching a campaign during this event to support women in the digital world. WIN (Women’s Inspiration Network) is an invitation to spread knowledge and listen to ideas from women all over the world. http://www.pepsico.com/PressRelease/PepsiCo-Celebrates-Influence-of-Social-Media-Week-With-Global-Activation02082011.html
This partnership or sponsorship, however you want to look at it, is a way to acknowledge the Social Media Revolution and to even enhance it further down the line. Adding exponents to the exponential.