Even though the original idea was not to be a hub for global entrepreneurs and brands as seen on “The Social Network”, Mark Zuckerberg definitely got more than he bargained for; and even that is an understatement. Anyway, Every time you log on any kind of social network, you can never get enough of the advertisements. But what’s more, for the first time since the “Mad Men” era in the 60’s, people are beginning to like ads again, even look for them.
Of course media has changed. You actually subscribe for a daily coupon to be sent to your inbox on a daily basis. But then again, what makes this innovation so attractive? You feel that people get you. That you don’t have to put up with the fabulous shampoo commercial when you are not a woman if you are a guy or with the strong deodorants if you are a girl.
Entire campaigns can be designed in under 5 minutes by a regular Joe. (Although of course this piece of information is not that nice for us community managers). Access and adaptability are key. In Lady Gaga’s case, when she was taken on as a young featuring artist by a digital marketing firm, was launched into immediate success using mainly social media.
When you feel you are understood, you feel less likely to download illegally and more curious about visiting the artist’s original collection. (Read full article http://thenextweb.com/media/2011/03/15/the-secrets-of-lady-gagas-social-media-success/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheNextWeb+(The+Next+Web+All+Stories))
So yes, it’s not a big secret, if Lady Gaga can do it, you can too.