You’ve watched me go over and over social media and its potential and amazing reach without major investment. This becomes a gold mine for companies. But the beauty about this is that it is not only about what companies can take advantage of, but what about people, individuals can do with these tools.
Perhaps you have heard in the past that your name is actually your personal brand. In yesteryear this would mostly mean your reputation within your community. It just so happens that today’s community is an interconnected 6 billion population encircling the planet.
So, it kind of puts into real perspective the actual reach of your actions and publications on the Internet, through any media, webpage or social network of your liking. In a corporate world perhaps, people tend to get a little nervous about their Facebook profiles and the tagged pictures in it. Just how true is it that companies that you work for or intend to work for check your history? Your digital history for that matter.
Well, it’s actually true. In exactly the same way that we try to maintain a solid stand, or any given stand in your real life, one is pushed to do the exact same thing in a virtual world. In this day and age, your virtual world is nothing but a vivid reflection of what goes on in your physical life.
So, how well are you handling both sides of the coin? Personal branding is just as important as any other kind of branding. May be even more important. After all, what you see is what you get.