I remember this very old commercial from the 1990’s where a Coke can was boxing a Pepsi can in a ring. Whilst they were trying to kill each other, RC Cola glided along and took advantage of the situation while the big guys were busy. At the moment it was cool, but still nowadays, we know who are still the soda giants.
Today, the boxers are iPhone and Blackberry, and guess who strides along? Android. Although, let me tell you, Android has much more hope than RC Cola had or has for that matter. In this article http://voices.allthingsd.com/20101228/2011-will-be-the-year-android-explodes/?mod=ATD_rss 2011 will be the year where the “underdog” (notice the quotations to what seemed to have been coming for a while) explodes in the market.
Just this year 8% of iPhone’s share of market was lost to Android. Perhaps this means next to nothing to the big Steve Jobs directed company, but for Android, it was only the beginning. Truth be told, among many programmers, Android’s inter-phase seems much friendlier than Apple’s. The development of applications isn’t as restricted to certain requirements.
Although limitations to programming codes may make Apple a much more exclusive platform, in the end, this is becoming an open source universe. So, is exclusivity the key after all? Anyway, the point is, every one has their own strategy and sticking to it would be the best thing to do for each one.