Can you really blame it? In a world where Darwin’s Law is the highest, can you really blame growth? Of all the spectacular numerals you see of how the super powers and the emerging markets grow day by they, can you really blame it on piracy? Economic growth is really due to the increasing ability of “ordinary” people to copy, develop and overcome standards. Really, one should only say (as a customer) what do you REALLY offer me that I can’t get elsewhere…?
People and knowledge are getting more specialized and spread out by the second, then why try to hide the inevitable? We know perfectly well that anything gets more “copyable” and not as unique. Then why try to raise prices? The only logical answer is EXPERIENCE.
Once you go into a Tiffany & Co store they give you a glass of champagne. Will you get that pleasure in a fake market in the middle of Shanghai? Experience is the only true and most original differential there is in the beginning of the twenty first century.
There may be exact knock off’s out there… but experience is irreplaceable. That is the true hope we hold as marketers. Enjoy.