SEO is a concept that is today, the key to success on the web, but understood by very few people. So, I decided to write a little bit about it, just to map out the basics in SEO. When you have a webpage, the only way you know it helps your business is how many people contact you because of it. But how do you know that? It’s not like you can go asking everyone you see if they have visited your webpage, how many times, what did they do in it, did they recommend it, etc.
How do you measure your webpage’s success then? Simple: stats. Most webpages, especially blog pages, have dashboards that show you how many people visited, what they did once they were in, did they share it with their friends, and more importantly, if they generated a profit for you. Let’s say you have low stats, or just want to inflate them, what to do? You need to optimize it. Not necessarily just make it look prettier or neater, but findable!
Google here, or any other search engine for that matter, becomes either your worse enemy or your best friend. It really is up to you. You need to make the content in your page simple and clear enough so that Search Engines can categorize your webpage as one of the best in its category. Thus, SEO (Search Engine Optimization). Search engines “read” your content. The more explanatory and useful your content is, the more highly ranked it is in search results. Who knows? You might end up as the first result out of 8,000 pages full of results. Who would ever go to page 8,000 to look for what they are searching for?
Now, this is only the very basic about SEO. But you should visit SEO Moz for more tips that are related to your line of work. In fact, every Friday this site broadcasts videos called “White Board Fridays” in which useful tips are broken down on a white board for you.
Go fill that webpage with useful info and be the first among 8,000+ results!