Every teenager or college student/drop out with an idea being cooked in their garage is under big tech companies’ radars. It has happened time after time. Twitter got so big, so fast, that Mark Zuckerberg… Read More "When Bright Ideas Hit their Price Tag"
When Reading Won the Battle
It had been long since books had occupied any major spot in people’s lives. Since the TV set reached homes all over the world, books and reading in general, took a step back to the… Read More "When Reading Won the Battle"
Eco-Friendly Internet Hipsters
[youtube=http://www.youtube.com/watch?v=N_pNPAGZDeM] The Carrot and Stick theory seems to be working in different ways for different companies worldwide, but in the end, at least it brings us closer to the seemingly Al Gore’s global concept of… Read More "Eco-Friendly Internet Hipsters"
The True Beauty of the Internet
There’s very particular scene in Good Will Hunting where Matt Damon’s character is sticking up for his friend at a bar. A guy gets mad at Ben Affleck (Damon’s friend in the movie) because he… Read More "The True Beauty of the Internet"
60 min with Google’s CEO
I was sitting comfortably, reading a book on Wednesday night when my phone rings. It was my best friend, “care to join me at Google’s CEO conference tomorrow morning (Thursday)?” The words didn’t quite make… Read More "60 min with Google’s CEO"
The Thinking Cap
Neuromarketing is not a fantastical thing taken out of an Isaac Asimov’s novel (well, may be it got a little inspiration out of them). This science has been well (over)used among marketers around the world.… Read More "The Thinking Cap"
QR Fever
As we’ve noticed, advertising has become a more interactive activity between customers and brands. Smartphones have provided that utility while having practically your whole life in a small gadget that fits in your hand (of… Read More "QR Fever"
Nokia’s Huge Hamster Cage
[youtube=http://www.youtube.com/watch?v=5NyOIvWiI0k&feature=player_embedded] With Eco trends knocking at our doors (OK, may be they’re already in our living rooms) brands all over the world are trying their best to adopt this trend. Nokia here kills several birds… Read More "Nokia’s Huge Hamster Cage"
On St. Patty’s Day…
Personally, I’m not a gamer. I haven’t been since I was about 12 and Nintendo 64 was the hit of the moment. But I look at my guy friends today and they’re mostly crazy over… Read More "On St. Patty’s Day…"
Eco Trends Getting Stronger
It seems that recycling and separating your trash at home has taken a whole different meaning from not so long ago until now. Sure, I remember when we were kids, at school they would teach… Read More "Eco Trends Getting Stronger"