Ok, I couldn’t help myself. Ever since I wrote about the Nike + Challenge on the “Women vs. Men” commercial in 2009 a little itch grew in me. I usually go out and run a… Read More "Joining the Nike + Challenge"
Mixing it all In
As marketing campaigns have diversified over the point that not even Mad Men from the 1960’s would have imagined, the possibilities are endless. It’s how you mix the different communication strategies to build a successful campaign. Still,… Read More "Mixing it all In"
Shades in the Market
Can you really blame it? In a world where Darwin’s Law is the highest, can you really blame growth? Of all the spectacular numerals you see of how the super powers and the emerging markets… Read More "Shades in the Market"
A Day in a Shopping Cart’s Life
It all began back in 1937 when Sylvan Nathan Goldman placed a couple of baskets on a wooden chair and installed wheels underneath the legs. He knew people would not buy as much groceries if… Read More "A Day in a Shopping Cart’s Life"
The Dollar Store
You’ve seen them everywhere. Probably in every country I’ve been in, there’s a store with a one-price-only philosophy for all of its products. The Mexican version of that is Waldo’s. Now, it’s happened time after… Read More "The Dollar Store"