Broadway has been around for a long time now. Its brand is world known, and frankly, there’s a reason for it. I myself being musical fan, could not get any happier at the feel of a… Read More "Are Musicals So In?"
A Bridge Between Business & Social Media
For those of us who are highly dependent and practically obsessed by Social Media, both in a personal way and as a line of work, we understand every corner there can be for it to… Read More "A Bridge Between Business & Social Media"
Good-Bye 80-20 Rule
There’s always this saying about the 80-20 rule. For example, 80% of the world’s wealth is owned by 20% of the world’s population; 80% of the products and services sold in the world are consumed… Read More "Good-Bye 80-20 Rule"
The True Beauty of the Internet
There’s very particular scene in Good Will Hunting where Matt Damon’s character is sticking up for his friend at a bar. A guy gets mad at Ben Affleck (Damon’s friend in the movie) because he… Read More "The True Beauty of the Internet"
60 min with Google’s CEO
I was sitting comfortably, reading a book on Wednesday night when my phone rings. It was my best friend, “care to join me at Google’s CEO conference tomorrow morning (Thursday)?” The words didn’t quite make… Read More "60 min with Google’s CEO"
The Thinking Cap
Neuromarketing is not a fantastical thing taken out of an Isaac Asimov’s novel (well, may be it got a little inspiration out of them). This science has been well (over)used among marketers around the world.… Read More "The Thinking Cap"
The 100,000,000th
Indeed we know that different social networks are at different stages on their product/service life cycle. Several videos have even suggested the idea that if Facebook were a nation, it’d be the third largest in… Read More "The 100,000,000th"
Happy Bday Twitter!
Right at the beginning of Spring, five years ago, a world changing hatchling came into this world. I am not talking about a mythological creature or Zeus’ baby Swan representation. Twitter was born to connect people far… Read More "Happy Bday Twitter!"
QR Fever
As we’ve noticed, advertising has become a more interactive activity between customers and brands. Smartphones have provided that utility while having practically your whole life in a small gadget that fits in your hand (of… Read More "QR Fever"
Writing it Up for Maroon 5
What do we know Coke for? The great black drink that will probably come in any event you have; the Polar Bear commercials around the holidays; the representation of the Santa Claus version the Western… Read More "Writing it Up for Maroon 5"