Blog

I have the fortune (although others call it misfortune) to have been born in a generation that is holistically interconnected with their surroundings. Computers and technology came  to me just as easily as when I learned… Read More "The New Teachers"

From all the techniques available out there in order to do an excellent promotional campaign, comparison never stops to amaze me. To what lengths can brands come to say that they are better than their… Read More "Comparison Battle"

I remember back in the late 1990’s, you know, when there was still a dial-up connection in order to have Internet Access, how phone calls used to work. It was the dawn of “free” phone… Read More "The Human Factor"

How many users or profiles do you have in the different social networks that are around surfing the net? Have you lost count? Now add to that your e-mail accounts and your mailing subscriptions from different on-line… Read More "My Space + Facebook = Mash Up!"

Well, actually… yes! Most people when asked about this skill say it’s about women or men being better at multi-tasking. But in this century I dare say it’s too simple to just depend on gender… Read More "So You Think You Can Multi-task…"

In several conferences now, tweets, notes, you name it I’ve heard over and over how the best way to capture an audience’s attention is through a video presentation. Not only have I heard or read… Read More "Short-Filming Your Brand"

At first glance, it sounds like all of a sudden I’m writing about Eco-friendly concepts. Don’t get me wrong, sustainability is not only an idea, it’s something we should most strongly pursue. But this time, cloud… Read More "Cloud Preservation?"

I remember not a year has gone by since I first saw that Xbox commercial where they were launching a game console driven solely by capturing the player’s movement. Here, watch it if you haven’t… Read More "Your Webcam, Your Dressing Room"

When you go out into the market, one of the steps to place yourself in a consumer’s mind map is to compare yourself to your competitors. For the most part, you do so with your… Read More "P2P Research"

As contradictory as it may sound, think about it and it’s true. Complexity is simple. Some people say that usually the simplest answer is the right one. In fact, it usually is. The other day… Read More "Complexity is Simple"