Article first published as The Multi-Screen Era on Technorati. Cable companies are shaking in their shoes these days. Just like Blockbuster’s bankruptcy in 2010 was described by Maxim Group as “‘End of an era’ summarizes it neatly,” in… Read More "The Multi-Screen Era"
Product Placement Evolved
Article first published as Product Placement Evolved on Technorati. With so many technologies coming out, brands have more and more channels every day where they can send out their message. However, a solid place to market brands… Read More "Product Placement Evolved"
Broadcast Interrupted
Article first published as Broadcast Interrupted on Technorati. With so many partnerships and technological tweaking between social networks, apps and plug-ins it’s hard to keep track of how many real input you have as a company. It… Read More "Broadcast Interrupted"
Twittermentia and Other Addictions
Article first published as Twittermentia and Other Addictions on Technorati. Have you ever wondered how many tweets a day you send out into the universe? What about other pages or apps you’ve linked to your Twitter account… Read More "Twittermentia and Other Addictions"
Hangouts vs Fb+Skype
It was only a matter of [little] time before Facebook countered Google +. Thus far, the most appealing feature of Google + is Google Hangouts. A feature in which you turn on your webcam and… Read More "Hangouts vs Fb+Skype"
2050: Will Paper Based Books Still Exist?
Article first published as 2050: Will Paper Based Books Still Exist? on Technorati. When the Amazon Kindle came out it was a milestone in several aspects of life. The digital book proposition means a more eco-friendly reader… Read More "2050: Will Paper Based Books Still Exist?"
Mail Chimp, Our Heroe
Direct Marketing has been accused of being spammy at times. Not that it’s a complete lie, but if used properly, e-mail marketing recipients will absolutely love a message of the kind, as if their minds were read.… Read More "Mail Chimp, Our Heroe"
Going with Google +
Just my last post I was talking about Google + and its great challenge to overcome a 700 million user network. As soon as they launched it, I was out in the search for an… Read More "Going with Google +"
Google Betting Big
How can you beat a 700 million user network? Time after time there have been different issues bringing out the now classic battle of Google vs. Facebook. Mostly it was about commonalities or uses that… Read More "Google Betting Big"
Frenemies: Finance & Marketing
How do you solve the age old intracorporate fight between departments? Marketing departments build up a circus to call or preserve clients and Finance just wants numbers. A marketer would say they’re holding back, a… Read More "Frenemies: Finance & Marketing"